An American Icon

In 1969, on the cover of CREEM No. 2, we introduced Mr. Dreamwhip--a smiling, suggestive, (and totally PC for 2020) middle-finger to the stuffy LIFE Magazines populating the newsstand. Drawn by underground cartoonist R. Crumb, Mr. Dreamwhip was a hit! But it was the mischievous little guy right above, Boy Howdy!, that wormed his way into our cold, corroded, hearts - instantly becoming our mascot and an enduring counterculture icon.